Development of a scale measuring childlike anthropomorphism in products
Year of publication: |
2013
|
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Authors: | Hellén, Katarina ; Sääksjärvi, Maria |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 141-157
|
Subject: | Anthropologie | Anthropology | Werbewirkung | Advertising effects | Kinder | Children | Markenimage | Brand image | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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