Development of a scale measuring childlike anthropomorphism in products
Katarina Hellén; Maria Sääksjärvi
| Year of publication: |
2013
|
|---|---|
| Authors: | Hellén, Katarina ; Sääksjärvi, Maria |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 141-157
|
| Subject: | Anthropologie | Anthropology | Werbewirkung | Advertising effects | Kinder | Children | Markenimage | Brand image | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733427