Development of a scale to measure perceived intensity of sponsorship activities
Year of publication: |
2006
|
---|---|
Authors: | Rajh, Edo ; Božić, Ljiljana |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 18.2006, 1-2, p. 7-14
|
Publisher: |
Ekonomski Fakultet |
Subject: | sponsorship | measurement scale | reliability | validity |
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