Development of a sustainable strategic marketing model for self-help groups : an analytical hierarchical approach
C.H. Salwa, T. Radha Ramanan
| Year of publication: |
2017
|
|---|---|
| Authors: | Salwa, C. H. ; Ramanan, T. Radha |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 26.2017, 3, p. 318-331
|
| Subject: | self-help groups | SHGs | sustainable marketing model | analytical hierarchical process | AHP | Selbsthilfe | Self help | Theorie | Theory | AHP-Verfahren | AHP approach | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757868