Development of business-to-business relationships in turbulent environments
Year of publication: |
2023
|
---|---|
Authors: | Zafari, Katayoun ; Biggemann, Sergio ; Garry, Tony |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 1-18
|
Subject: | Interimistic relationships | Business-to-business | Relationship development | Relationship structure | Relationship features | Turbulent environment | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Unternehmensnetzwerk | Business network |
-
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew, (2019)
-
Zaglia, Melanie E., (2015)
-
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai, (2013)
- More ...
-
Zafari, Katayoun, (2020)
-
An exploration of the drivers of employee motivation to facilitate value co-creation
Waseem, Donia, (2020)
-
Fakhimi, Arezoo, (2023)
- More ...