Development of empirically based customer-derived positioning typology in the automobile industry
Saloni Pawan Diwan and B. S. Bodla
| Year of publication: |
2011
|
|---|---|
| Authors: | Diwan, Saloni Pawan ; Bodla, Bhag Singh |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 6, p. 531-550
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217442