DEVELOPMENT - Using Design to Drive Loyalty - Every organization wants to design what it does and what it makes with an eye to creating loyal customers. But all too often, that consideration comes at the end of the design process. Instead, the focus should be on designing loyalty into the experience from the very beginning.
| Year of publication: |
2006
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|---|---|
| Authors: | Roberts, Helen |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 1, p. 40-46
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