DEVELOPMENT - Using feature design to showcase the corporate brand - In a world of better-informed consumers and technologies that would not have been possible only a decade ago, it's tempting for companies to woo customers by simply loading their products with every possible new gimmick. They would do better if they focused on the bigger picture: Consumer perception and its role in the design and ...
| Year of publication: |
2003
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|---|---|
| Authors: | Sackett, P.J. ; Kefallonitis, E.G. |
| Published in: |
Design management journal. - Boston, Mass. : Inst., ISSN 1045-7194, ZDB-ID 1131462x. - Vol. 14.2003, 1, p. 62-67
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