Deviant customer behaviour : a perceived classification
Feride Bahar Kurtulmuşoğlu (Baskent University, Turkey), Murat Hakan Altıntaş (Uludag University Turkey), Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Sanem Alkibay (Gazi University, Turkey)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kurtulmuşoğlu, Feride Bahar ; Altıntaş, Murat Hakan ; Kaufmann, Hans Rüdiger ; Alkibay, Sanem |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 4, p. 483-502
|
| Subject: | Customer deviance | Content analysis | Customer misbehaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934715X14503490536109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551339