Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Sally Dibb; Lyndon Simkin; David Wilson
| Year of publication: |
2008
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon ; Wilson, David C. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 5, p. 539-553
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736670