Did clickbait crack the code on virality?
Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn
| Year of publication: |
2022
|
|---|---|
| Authors: | Mukherjee, Prithwiraj ; Dutta, Souvik ; De Bruyn, Arnaud |
| Subject: | Clickbait | Persuasion Knowledge Model | Propensity score matching | Sentiment analysis | Sharing | Social media | Source derogation | Topic modeling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00830-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013199122