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Did you not understand the question or not? : An investigation of negatively worded questions in survey research
Johnson, Jill M., (2004)
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives
Bristow, Dennis N., (2002)
Bargaining over the price of a product: delightful anticipation or abject dread?
Schneider, Kenneth C., (1999)