Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung

Yasemin Boztuğ

Year of publication:	2002 ; 1. Aufl.
Authors:	Boztuğ, Yasemin
Publisher:	Wiesbaden : Dt. Univ.-Verl.
Subject:	Preismanagement \| Pricing strategy \| Markenartikel \| Brand \| Konsumentenverhalten \| Consumer behaviour \| Werbepsychologie \| Psychology of advertising \| Marktforschung \| Market research \| Nichtparametrisches Verfahren \| Nonparametric statistics \| Schätzung \| Estimation \| Kosmetik \| Cosmetics \| Getränk \| Beverage \| Theorie \| Theory \| Deutschland \| Germany \| Preispolitik \| Marke \| Verbraucherverhalten
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

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