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Most common heuristics and biases in nascent entrepreneurs' marketing behavior
Nouri, Pouria, (2018)
Experts of thoroughness and fanatics of planning? : daring insights into the decision-making of German entrepreneurs
Tegtmeier, Silke, (2018)
Heuristics in entrepreneurial decisions : a review, an ecological rationality model, and a research agenda
Cristofaro, Matteo, (2021)