Extent: | 298 S. graph. Darst. 21 cm |
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Series: | Schriften zum Marketing. - Frankfurt am Main : Peter Lang, ZDB-ID 2945776-2. - Vol. Band 6 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Umfrage ; Hochschulschrift |
Language: | German |
ISBN: | 978-3-631-75031-5 ; 3-8204-5767-4 |
Other identifiers: | 10.3726/b13588 [DOI] hdl:10419/183054 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941992