Die informierende Funktion der Wirtschaftswerbung : Probleme und Problemwandel
von Peter Brückner
| Year of publication: |
c 1967
|
|---|---|
| Authors: | Brückner, Peter |
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Werbung | Informationsgehalt |
| Extent: | 203 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 183 - 196 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000044820