Die Innovationsspirale : das Erfolgssystem für eine gezielte Produktplanung und -vermarktung
Year of publication: |
2001
|
---|---|
Authors: | Wilkes, Malte W. |
Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
Subject: | Innovationsmanagement | Innovation management | Innovation | Prozessmanagement | Business process management | Marketing | Produktinnovation | Produktplanung |
Description of contents: | Table of Contents [gbv.de] |
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