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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod, (2021)
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)
Janmohammadi, Mahshid, (2022)
Optimal microtargeting of advertising
Danaher, Peter J., (2023)