Extent: | XX, 276 S. graph. Darst. 210 mm x 148 mm, 376 g |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 69 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
Language: | German |
Thesis: | Zugl.: Otto-Friedrich-Universität Bamberg, Diss., 2012 |
Notes: | Literaturverz. S. 239 - 276 Erscheint: September 2012 |
ISBN: | 3-8300-6644-9 ; 978-3-8300-6644-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430979