Die Wirkung irrelevanter Attribute in der Markenkommunikation
Year of publication: |
2007
|
---|---|
Authors: | Bauer, Hans H. ; Albrecht, Carmen-Maria ; Neumann, Marcus M. ; Haber, Tobias E. |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 29.2007, 2, p. 73-89
|
Subject: | Markenimage | Brand image | Produktdifferenzierung | Product differentiation | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Experiment |
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