Diesel: an unconventional, innovative, international-lifestyle, Italian company
Year of publication: |
[2016]
|
---|---|
Authors: | Vianelli, Donata ; Pegan, Giovanna ; Valta, Manuela |
Published in: |
Fashion brand internationalization : opportunities and challenges. - New York : Palgrave Macmillan, ISBN 978-1-137-52336-5. - 2016, p. 65-88
|
Subject: | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Globalisierung | Globalization | Italien | Italy |
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