Differences and similarities in hue preferences between Chinese and Caucasians
Amitava Chattopadhyay, Gerald J. Gorn and Peter Darke
| Year of publication: |
2010
|
|---|---|
| Authors: | Chattopadhyay, Amitava ; Gorn, Gerald J. ; Darke, Peter |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 219-239
|
| Subject: | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Kultur | Culture | Vergleich | Comparison | China | Nordamerika | North America |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003933291