Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Michael Groß
| Year of publication: |
2020
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|---|---|
| Authors: | Groß, Michael |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 1, p. 50-80
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| Subject: | mobile buying | mobile shopping | m-shopping | mobile buyer | non-mobile buyer | consumer discrepancy | digital natives | generation Z | consumer attitude | shopping motive | media usage behaviour | mobile commerce | electronic marketing | retailing | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Mediennutzung | Media usage | Online-Handel | Online retailing | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2020.106433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199569