Differences in organizational web site design across cultures : a comparative study of US and Chinese industrial SMEs
Valierie Wang, Hao Lou and Yong Wang (College of Business, Ohio University, Athens, Ohio, USA), and Chiquan Guo (College of Business Administration, University of Texas-Pan American, Edinburg, Texas, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Valerie Lynette ; Lou, Hao ; Wang, Yong Jian ; Guo, Chiquan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 4, p. 582-599
|
| Subject: | Web site design | Cross-cultural study | Small- and medium-sized enterprises | e-Commerce | KMU | SME | Website | Vergleich | Comparison | China | Electronic Commerce | E-commerce | Kulturelle Identität | Cultural identity | Kanada | Canada |