Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Piyush Ranjan
| Year of publication: |
2024
|
|---|---|
| Authors: | Ranjan, Piyush |
| Subject: | Brand | Performance | Exporting | Capabilities | Orientation | Markenführung | Brand management | KMU | SME | Export | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Exportwirtschaft | Export sector | Ressourcenorientierter Ansatz | Resource-based view | Außenwirtschaftsförderung | Trade promotion | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2023-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524909