Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics
Year of publication: |
2012
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Authors: | Ahn, Jung-min ; Koo, Dong-mo ; Chang, Heung-seub |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 2, p. 163-182
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Subject: | pro-environmental behavior | social norms | personal norms | self-esteem | social connectedness | awareness of the consequences | seriousness of environmental problems | Soziale Norm | Social norm | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Verhaltensökonomik | Behavioral economics | Soziale Beziehungen | Social relations | Soziales Verhalten | Social behaviour |
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