Different strategies for evaluating consumer products : attribute- and exemplar-based approaches compared
Benjamin Scheibehenne,Bettina von Helversen, Jörg Rieskamp
| Year of publication: |
2015
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|---|---|
| Authors: | Scheibehenne, Benjamin ; Helversen, Bettina von ; Rieskamp, Jörg |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 46.2015, p. 39-50
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| Subject: | Consumer behavior | Mathematical modeling | Judgment and decision making | Bayesian statistics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung | Decision | Bayes-Statistik | Bayesian inference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.joep.2014.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413144