Different strokes for different folks: A method to accommodate decision -making heterogeneity
| Year of publication: |
2009
|
|---|---|
| Authors: | Shao, Wei ; Lye, Ashley ; Rundle-Thiele, Sharyn |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 6, p. 495-502
|