Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image

The purpose is to study the effect of a low-price guarantee (PG) on store price image and store patronage intention. Two kinds of low-price guarantee are studied, a price-matching guarantee (PMG) where the price difference is refunded and a price-beating guarantee (PBG) where a retailer offers an additional compensation (in this case ten times the price difference).

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Year of publication:	2005
Authors:	Desmet, Pierre ; Le Nagard, Emmanuelle
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Pricing Policy \| Experimentation \| Corporate Image \| Competitive Strategy

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in The Journal of Product and Brand Management, 2005, Vol. 14, no. 6. pp. 393-399.Length: 6 pages
Classification:	M14 - Corporate Culture; Social Responsibility ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011166510