Differential effects of the primary forms of cross functional integration on product development cycle time
J. Daniel Sherman, William E. Souder and Svenn A. Jenssen
| Year of publication: |
2009
|
|---|---|
| Authors: | Sherman, J. Daniel ; Souder, William E. ; Jenssen, Svenn A. |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 230-245
|
| Subject: | Innovation | Produktlebenszyklus | Product life cycle | Industrieforschung | Industrial research | Marketing | USA | United States | Nordeuropa | Northern Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836656