Differentiate or imitate? : the role of context-dependent preferences

Chakravarthi Narasimhan; Özge Turut

Year of publication:	2013
Authors:	Narasimhan, Chakravarthi ; Turut, Özge
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 393-410
Subject:	context-dependent preferences \| imitation \| competition \| new product entry \| Imitationsstrategie \| Imitation strategy \| Präferenztheorie \| Theory of preferences \| Markteintritt \| Market entry \| Innovation \| Wettbewerb \| Competition

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009759903

A service of the