Differentiating between judgment and choice : using image theory's compatibility test
Stephen W. Gilliland; Lehman Benson III
| Year of publication: |
2009
|
|---|---|
| Authors: | Gilliland, Stephen W. ; Benson, Lehman |
| Published in: |
Image theory : theoretical and empirical foundations. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 0-8058-2646-7. - 2009, p. 241-248
|
| Subject: | Firmenimage | Corporate reputation | Entscheidungstheorie | Decision theory | Bewertung | Evaluation | Präferenztheorie | Theory of preferences |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201434