Differentiating high involved product by trivial attributes for product line extension strategy
| Year of publication: |
2010
|
|---|---|
| Authors: | Sun, Pi-Chuan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 11 (16.11.), p. 1557-1576
|