Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Atanu Adhikari
| Year of publication: |
2015
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|---|---|
| Authors: | Adhikari, Atanu |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 5, p. 634-644
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| Subject: | subjective and objective attributes | experience product | price bundling | hybrid conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Experiment | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011348805