Digital advertising in a new age : the power of (tele)presence
Matthew Lombard and Jennifer Snyder-Duch
Year of publication: |
2017
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Authors: | Lombard, Matthew ; Snyder-Duch, Jennifer |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 169-187
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Subject: | Mobile Marketing | Mobile marketing | Interaktive Medien | Interactive media | Internetnutzung | Internet usage | Konsumentenverhalten | Consumer behaviour |
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