Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Todd Powers; Dorothy Advincula; Manila S. Austin; Stacy Graiko; Jasper Snyder
| Year of publication: |
2012
|
|---|---|
| Authors: | Powers, Todd ; Advincula, Dorothy ; Austin, Manila S. ; Graiko, Stacy ; Snyder, Jasper |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 4, p. 479-489
|
| Subject: | Kaufentscheidung | Purchase decision | Social Web | Social web | Online-Marketing | Internet marketing | Konsumgüterindustrie | Consumer goods industry | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710172