Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Angelos Kostis and Paavo Ritala
| Year of publication: |
2020
|
|---|---|
| Authors: | Kostis, Angelos ; Ritala, Paavo |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 62.2020, 4, p. 125-147
|
| Subject: | business to business | business-to-business marketing | case studies | co-creation | collaboration | disruptive technology | managing uncertainty | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Technischer Fortschritt | Technological change | Disruptive Innovation | Disruptive innovation | Geschäftsmodell | Business model | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125620931859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309199