Digital darwinism : branding and business models in jeopardy
Ralf T. Kreutzer; Karl-Heinz Land
| Alternative title: | Digitaler Darwinismus <engl.> |
|---|---|
| Year of publication: |
2014
|
| Authors: | Kreutzer, Ralf T. |
| Other Persons: | Land, Karl-Heinz (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Marketing | Markenführung | Brand management | Soziales Netzwerk | Social network | Cloud Computing | Cloud computing | Computerunterstützung | Computerized method | Soziale Software | Electronic Commerce | Verbraucherverhalten | Markenpolitik | Dienstleistungsangebot |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 257 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-642-54400-2 ; 978-3-642-54400-2 ; 978-3-642-54401-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416477