Digital marketing : integrating strategy and tactics with values

Ira Kaufman & Chris Horton

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

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Year of publication:	2015
Authors:	Kaufman, Ira Morton ; Horton, Chris
Publisher:	New York, NY [u.a.] : Routledge
Subject:	Online-Marketing \| Internet marketing \| Marketingmanagement \| Marketing management \| Strategisches Management \| Marketingstrategie \| Social Media
Description of contents:	Table of Contents [gbv.de]

Extent:	XIII, 353 S. graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Einführung ; Lehrbuch ; Textbook
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-415-71674-1 ; 978-0-415-71675-8 ; 978-1-315-87945-1
Classification:	Marketing ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010442250