Digital practices tracing : studying consumer lurking in digital environments
Petra Audy Martínek, Alessandro Caliandro, Janice Denegri-Knott
| Year of publication: |
2023
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|---|---|
| Authors: | Audy Martínek, Petra ; Caliandro, Alessandro ; Denegri-Knott, Janice |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 3/4, p. 244-274
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| Subject: | digital methods | Digital practices | lurking | postphenomenological inquiry | screencast videography | social media | tracking devices | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2105385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299243