Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Julian M. Müller, Benjamin Pommeranz, Julia Weisser, Kai-Ingo Voigt
| Year of publication: |
August 2018
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|---|---|
| Authors: | Müller, Julian M. ; Pommeranz, Benjamin ; Weisser, Julia ; Voigt, Kai-Ingo |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 73.2018, p. 70-83
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| Subject: | Digital, Social Media, and Mobile Marketing (DSMM) | Industrial buying | B2B marketing | Systematic literature review | Quantitative study | Social Web | Social web | Mobile Marketing | Mobile marketing | Deutschland | Germany | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Polen | Poland | Mobilkommunikation | Mobile communications |