Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis and Gianpaolo Basile
| Year of publication: |
2022
|
|---|---|
| Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Basile, Gianpaolo |
| Subject: | AI | CRM | Digital technology | Digital transformation | Entrepreneurship | SME | Strategic planning | KMU | Digitalisierung | Digitization | Indien | India | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Entrepreneurship approach | Unternehmensplanung | Corporate planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSMA-02-2021-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013332426