Digital transformation as the fuel for sailing toward sustainable success: the roles of coordination mechanisms and social norms

Purpose Sailing toward sustainability is becoming the strategic focus of shipping firms. Drawing on organizational information processing theory (OIPT) and the theory of planned behavior (TPB), we investigated the impact of digital transformation (DT) on shipping firms’ sustainable management performance and the boundary conditions guiding this relationship. Design/methodology/approach The authors examined the hypotheses by employing hierarchical linear modeling on two-wave time-lagged data from 189 shipping firm employees in China. Findings The results suggest that a shipping firm’s DT is positively associated with its sustainable management performance and that the relationship is strengthened by having better cross-functional and customer coordination mechanisms. Furthermore, our three-way interaction analyses show that while injunctive norms in a shipping firm’s networks can strengthen the contingency roles of both cross-functional and customer coordination mechanisms, descriptive norms alone significantly influence customer coordination. Originality/value Drawing on organizational information processing and planned behavior theories, the present research provides new insights into leveraging DT for sailing toward sustainable success. Moreover, this study extends the current understandings of the boundary conditions of the relationship between DT and sustainable management performance by showing the two-way and three-way interaction effects of coordination mechanisms and subjective norms. The findings of the present research can be utilized as effective strategies for promoting sustainable management performance.