Digital transformation of organization using AI-CRM : from microfoundational perspective with leadership support
Year of publication: |
2022
|
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Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Jabeen, Fauzia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 46-58
|
Subject: | AI-CRM | Digital transformation | Leadership support | Microfoundation | Perceived risk | Resistance to change | Digitalisierung | Digitization | Organisatorischer Wandel | Organizational change | Personalführung | Leadership | Führungsstil | Leadership style |
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