Digitale Revolution : Auswirkungen auf das Marketing
Ralf T. Kreutzer
| Year of publication: |
2015
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Computerunterstützung | Computerized method | Internet | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketing | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 32 S. 19 schw.-w. Ill 210 mm x 148 mm, 72 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-09393-5 ; 978-3-658-09393-8 ; 978-3-658-09394-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292473