Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen : Konzepte und Anwendungsbeispiele
Axel Steuernagel
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Steuernagel, Axel |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) ; Springer Gabler <Firma> (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 54 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 51-54 |
| ISBN: | 978-3-658-34888-5 ; 3-658-34888-7 ; 9783658348892$deBook |
| Other identifiers: | 10.1007/978-3-658-34889-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548422