Digitalization in retailing : moving beyond e-commerce
guest editors: Anita Radon, James E Richard, Archana Kumar and Patrali Chatterjee
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Radon, Anita (ed.) ; Richard, James E. (ed.) ; Kumar, Archana (ed.) ; Chatterjee, Patrali (ed.) |
| Publisher: |
Bingley : Emerald Publishing Limited |
| Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing | Digitalisierung | Digitization |
| Extent: | Seite 338-446 Illustrationen |
|---|---|
| Series: | Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. volume 11, number 4 (2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| ISBN: | 978-1-78743-844-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813269