Digitisation in retailing : the game-changing driver of industrial transformation
Mahwish Sindhu, Tahir Masood Qureshi, Sonia Singh, Shabir Hassan Banday
| Year of publication: |
2023
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|---|---|
| Authors: | Sindhu, Mahwish ; Qureshi, Tahir Masood ; Singh, Sonia ; Banday, Shabir Hassan |
| Published in: |
International journal of intellectual property management : IJIPM. - Olney, Bucks. : Inderscience Enterprises Limited, ISSN 1478-9655, ZDB-ID 2254112-3. - Vol. 13.2023, 1, p. 22-39
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| Subject: | multi-sided digital platforms | MSDPs | customer readiness | customer satisfaction | economies of scale | organisational sustainability | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Skalenertrag | Returns to scale | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIPM.2023.129077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320965