Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Tobias Langner; Franz-Rudolf Esch; John R. Rossiter
| Year of publication: |
2005
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|---|---|
| Authors: | Langner, Tobias ; Esch, Franz-Rudolf ; Rossiter, John R. |
| Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 110-119
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| Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Deutschland | Germany | Kognition | Cognition |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003353715