Dimensional Range Overlap and Context Effects in Consumer judgments
| Year of publication: |
2010
|
|---|---|
| Authors: | Chien, Yi-Wen ; Wegener, Duane T ; Hsiao, Chung-Chiang ; Petty, Richard E |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 3, p. 530-543
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